Powering Africa's freight disruptors

Move cargo with certainty.
Scale with global-grade infrastructure.

Bara orchestrates fleets, drivers, and shippers on one modern platform. Unlock live visibility, compliance automation, and the expert support crew you need to deliver reliable logistics across the continent.

+Live fleet visibility in every corridor
+Automated compliance and driver safety
+Instant access to trusted carriers
Operations map
89%Live fleet utilisation this hour
Corridors stabilised: Dar es Salaam -> Kigali, Lagos -> Accra, Mombasa -> Nairobi, and more.
12K+Loads orchestrated each month
4.6M kmTracked across African highways
35%Reduction in empty returns
98%On-time delivery performance

Platform superpowers

Every tool your control tower needs, finally in one place.

Bring bids, dispatch, documents, billing, and performance intelligence into a modular suite that integrates with your existing stack.

C

Control tower visibility

Command every lane from a live operations map that unifies dispatch, milestones, proof of delivery, and customer notifications.

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Compliance without friction

Digitise licence checks, vehicle certifications, NDPR-ready data policies, and automated audit trails across your fleet.

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AI-assisted planning

Let Bara's intelligence recommend optimal carriers, forecast ETAs, and surface risks before they impact a shipment.

Built for African supply chains

From port to distribution centre, Bara keeps every partner aligned.

Whether you run a national fleet or orchestrate third-party carriers, our execution model gives you the playbook to deliver predictably across complex regional lanes.

  • Port evacuations & container drayage
  • Bulk commodities & mining supply
  • Retail distribution & last-mile
  • Energy, gas & hazardous logistics
Bara Freight partner

How teams go live

Deploy Bara in weeks, not months.

01

Digitise and connect

Connect carriers, ERPs, telematics, and compliance tools to establish a single source of truth in days, not months.

02

Orchestrate at scale

Build playbooks that automate assignments, track exceptions, and keep every stakeholder aligned with real-time signals.

03

Delight shippers

Share branded tracking links, rate cards, and performance dashboards that win trust with global partners.

"

Bara centralised our disparate fleets and gave real-time certainty to the partners we serve. We have never moved faster.

Alice Mtemi

COO, TransKibo Limited

"

The Bara playbook removed guesswork from regional moves. Drivers feel supported and our customers stay informed at every turn.

Kwame Mensah

Head of Logistics, Atlantic Steel

Ready to move your fleet into the future?

Launch Bara with a dedicated onboarding crew and unlock actionable visibility in every lane. Our experts partner with your team through integration, training, and scale.

Implementation snapshot

  • Dedicated solution engineer and 24/7 command-centre support.
  • ERP, WMS, and telematics integrations through secure APIs.
  • Optional managed analytics with performance scorecards for every lane.